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Web sites must do more than look pretty

A web site is as important as a telephone number for your business. However many web design firms want you to believe that building a web site is more important than feeding your family. We are constantly amazed to hear that “web designers” charge more than $5,000 for a simple web site in the Philadelphia area with other sites going over the $10,000 range. No wonder some businesses do not have web sites. (Full Disclosure: In the past, we’ve paid more than $10,000 ourselves for web site design.)

We believe it is possible to have a great looking and (more importantly) an effective web site that costs much less. A big part of our time here at Blue Heron Marketing is spent consulting on web site redesign. Remember that web designers are not marketers. Therefore even though they may create a beautiful site, it is worthless if it does not move people to buy from you.

As marketers who learned web design, we have a huge advantage as we know what works to convert visitors into buyers on the Internet. We will be able to create for you a site that is visually pleasing, organized, is manageable and converts visitors into customers.

After we meet with you about your site, it usually takes about 2 weeks to complete your design and have it live.

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